The Museum of Shopping and Brand Names

The small stores, stalls and the publicity of the olden days have given us wonderful memories. Slogans, posters, billboards and multicolored objects made up the everyday surroundings of storeholders, who themeslves were often colorful: grocers, dairy workers, butchers, bakers and so on. Pierre Marzoratti, who founded in 1988 of the Musée de L'Epicerie (Grocery Museum) in Lignerolles, not far from Tourouvre, brought together a heritage collection of more than 30,000 items.

The Museum of Retail and Trade Brands, set up by the Communauté de Communes du Haut-Perche, the département of the Orne, the Basse-Normandie Region and the State, with the support of European funds, is the expression of this place of memory where everybody can discover the stores of yesterday - and become aware of the weight wielded by brands in commerce both then and now.